But what exactly is a mind movie?

65% of people being visual learners. And yet, when they're listening to a presentation, like and opening statement or a keynote address, they are forced into an auditory learning process. Sure, visual aids like flip charts, power points, or board are helpful but they don't complete the picture.

With an audience whose brains are desperate to organize your words and make meaning of it all, it's your responsibility to help them create an internal visualization -- *ahem*...a "mind movie" -- that will be the tool they draw on when it's time to recall information, make decisions and take action. Creating a vivid and lasting impression is paramount.

So, how can you help your audience create a mind movie? Let's explore some strategies!

Monitor Pace

One of the crucial aspects of creating a mind movie is to monitor your pace. Use plenty of pauses to allow your audience time to process what you're saying. Rushing through your content will only leave your audience struggling to keep up and make it challenging for them to form their mental images.

Infuse Emotion

Emotion plays a vital role in making your message memorable. By utilizing the vocal building blocks, you can infuse emotion into your words, giving them a more impactful meaning. Remember, a well-emoted phrase can evoke powerful images in the listener's mind, making your message more relatable and memorable.

Lean into Color Words

Another strategy to consider is emphasizing descriptors and modifiers. Accentuate all adjectives and maximize word painting. Descriptive language helps paint a picture in the mind of your audience, making your content more engaging and easier to remember. So draw out those color words.

Use Everyday Language

While it might be tempting to use complex vocabulary to sound intelligent, it's often more effective to use everyday language. Just use common language and keep it conversational. You want your audience to not only easily understand your content, but to also relate to your message, enabling them to create a vivid mind movie.

Make Common Connections

The use of ordinary, relatable images and anecdotes can help your audience connect to their common experiences. Examples and stories that your audience can relate to will make your content more engaging, helping them create a clearer and more personal visual tool for themselves.

And here's a bonus tip for you!

Be patient

Remember, you know the material backwards and forwards, but your audience is new to it. So, go slower than you think is necessary to ensure everyone is coming along with you. Be patient in your presentation to equip your audience for action.

Creating a mind movie can be a powerful tool to engage your audience and make your message memorable. By using these strategies, you can help your audience visualize your message and motivate them to take action. So, the next time you plan a presentation or a speech, keep your audience's mind movie TOP OF MIND.