Have you ever had your kid come home from school and say, "My teacher told me today that..." and you think to yourself, "I have told you that same thing 10x before, but you listen to them instead of me?"

The brain needs to hear things several times, and several ways, sometimes from different voices.

As you work through your key messages in your presentation, whether a keynote or an opening statement, make sure to strategically repeat them to reinforce learning. 

The key word here is STRATEGICALLY. 

To emphasize an essential point multiple times throughout your presentation, first state it in a list -- maybe as part of an outline at the start.

Next, teach about that key point -- give examples of real life scenarios. You want your audience to relate to your info so they internalize it and connect it to their core knowledge and previous expiences. 

When you're done teaching it, say it again like you said it the first time. If you have it written on a flip chart or on a visual aid, that's even better. 

Finally, put the key point into a story. Use dialogue. Change your voice for the different characters. 

This is that "need to hear it from someone else" concept. 

Of course it's still you, but you are taking on a different person & perspective to reinforce the point. 

This intentional repetition strengthens neural pathways, helping your audience to commit critical information to memory.

You are providing them with a cognitive anchor, so to speak.

The repetition, done in a small handful of ways and in a variety of voices, enhancing the likelihood that your audience will internalize key messages during your presentation and be able to take action when the time comes.